From Sparshatt to SAGA: A New Chapter in Excellence

11 Posted: 11th Jul 2024
From Sparshatt to SAGA: A New Chapter in Excellence

Sparshatt Truck and Van has a new name.

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    After over half a century of dedication and service to the people of Kent, Sparshatt Truck and Van is embarking on an exciting new journey as SAGA Truck and Van. The well-known local dealership has been acquired by the successful French dealership group, RCM SAGA, marking their first expansion into the UK. But rest assured, the same commitment to excellence that customers have come to expect remains unchanged.

    A Partnership across boarders.


    RCM SAGA is no stranger to success. With nearly 130 dealerships across Europe, including 62 Mercedes-Benz for Van, Truck and Car, they are a powerhouse in the distribution and servicing of vehicles. This acquisition represents a union of two storied brands, both with roots that stretch back to the early 1970s and a shared vision for exceptional service.


    Celebrating unity without disruption.


    To commemorate the rebranding, SAGA hosted a remarkable two-day celebration at their Sittingbourne and Dartford depots. Over the course of two days, Ronan Chabot, President-Director General of RCM, delivered an inspiring presentation to every team member, ensuring that no part of the operation was disrupted. This thoughtful scheduling allowed the team to continue their excellent service without missing a beat, a testament to the company’s unwavering commitment to their customers.

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  • A visionary leader’s touch.


    Ronan and his team took the time to engage with every employee, presenting RCM SAGA’s vision for the future and expressing his deep appreciation for their hard work and dedication. His personal touch and commitment to maintaining service standards underscored the company’s dedication to both their employees and customers.

    “We wanted to ensure that our celebration didn’t interfere with the exceptional service our customers have come to rely on,” Ronan Chabot noted. “Our team’s ability to celebrate this milestone while maintaining top-tier service is a reflection of their professionalism and dedication.”


    Looking to the future.


    “We’re incredibly excited about this new chapter,” said Carrie Scott, Head of Corporate Services at SAGA Truck & Van. “Sparshatt Truck and Van built a reputation for excellence over the past 50 years, and now, as SAGA Truck and Van, we are ready to take that legacy forward with the support and expertise of RCM SAGA. We look forward to enhancing our sales and aftersales services to our customers and future customers in the South East and expanding our horizons.”

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